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Datacards

Alliant Consumer Audiences — Modeling

Segments
50,000,000Total Universe / Universe Rate$80.00/M
11,050,00030 Day Hotline$80.00/M
22,750,0003 Month$80.00/M
45,500,00012 Month$80.00/M
Cataloger Rate$70.00/M
Fundraiser Rate$70.00/M
Scoring Fee+ $20.00/M

Relevance is what engages consumers for consistent performance results. Alliant uses a powerful combination of product interest and marketing performance attributes to deliver relevant, responsive audiences across any marketing channel.

Target the best prospects for your campaign with custom model solutions. Alliant’s renowned analytic solutions include:

  • Good Customer Match/Look-Alike Model – Buyers on the ACA database with characteristics similar to your best customers are scored to give you the best selections and results possible.
  • Response Mailed Regression Model – From a mailing of ACA names that generates at least 1,000 responses, responders and the non-responders are analyzed against the ACA data.
  • Pseudo-Regression Model – Responders and non-responders from an entire campaign are analyzed against the ACA database to create a model similar to a regression model.

About Alliant
Alliant is a non-traditional data cooperative and activation platform that enables marketers to aggregate big data and extract actionable consumer insights for more profitable campaigns. Alliant’s solutions look far beyond response as a business metric. Models are built around both the positive and negative behaviors that characterize every customer relationship, including payment, returns, cancelations, write-offs, and more.

Increase Campaign Profits by 20% or More with Alliant Post-Merge Optimization
Send your client’s post-merge mail files to Alliant for predictive insights on all of the names in your campaign – across list sources. Alliant will identify poor performers before the mailing drops, and replace them with more profitable prospects.

Sample Usage
Bloomberg, People Magazine, Playboy Magazine, Southern Living, Sunset Magazine, The Week, Frank Cawood, Rodale, Omaha Steaks, Food Banks, Fingerhut, FirstStreet, Harriet Carter, Publishers Clearing House
ID Number
NextMark ID364155
SRDS ID
Media Type
ConsumerPostal
Source
Masterfile enhanced, Buyers, Direct response, Sweeps Generated, Continuity/Club/Buyer, Multi-buyers, Telemarketing, Publications, Single buyers, Direct mail sold, Newsletter, Cash buyers, Compiled lists, Membership, Internet/On-Line, Videotapes/DVD, Record/Cassette/CD, Opt-in e-mail
Geography
USA
Opt-In
Opt-in
Maintenance
Counts Through7/15/2017
Update FrequencyMonthly
Selects
Recency
Demographic
Lifestyle
Geography
Addressing
Key Coding$3/M
Magnetic Tape$75/F
Email$75/F
FTP$75/F
Gender Profile
Male45%
Female55%

Start Reaching New Audiences Now