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Datacards

Alliant Consumer Audiences — Craft & Hobby Products

Segments$80.00/M
18,250,996Total Universe / Universe Rate$80.00/M
887,38830 Day Hotline$80.00/M
2,070,5753 Month$80.00/M
4,141,15112 Month$80.00/M
1,060,498Collectible Products 12 Month$80.00/M
4,287,272Sewing / Knitting Products 12 Month$80.00/M
621,195Woodworking Products 12 Month$80.00/M
308,485Quilting Products 12 Month$80.00/M
Cataloger Rate$70.00/M
Fundraiser Rate$70.00/M
Add Email Address+ $45.00/M

The Alliant Consumer Audiences Craft & Hobby Products list consists of consumers with a history of buying craft and hobby products. This select audience has an interest in — and has proven responsive to — offers related to crafts, collectibles, sewing/knitting, woodworking, and quilting.

Relevance is what engages craft and hobby for consistent performance results. Alliant uses a powerful combination of product interest and detailed transactional data to deliver relevant, responsive audiences across any marketing channel.

Campaign Enhancements & Cross-Channel Marketing Opportunities:

  • Over 600 Transactional, Demographic, Lifestyle & Behavioral Selects
  • Custom & On-Demand Models
  • Continuous Payment Data (e.g. Subscription/Replenishment/Continuity)
  • Payment Performance Scores: Top & Bottom 10%/25%/50%
  • Cross Channel Targeting: Direct Mail, Digital, Social, Email, Phone

About Alliant
Alliant is a non-traditional data cooperative and activation platform that enables marketers to aggregate big data and extract actionable consumer insights for more profitable campaigns. Alliant’s solutions look far beyond response as a business metric. Models are built around both the positive and negative behaviors that characterize every customer relationship, including payment, returns, cancelations, write-offs, and more.

Increase Campaign Profits by 20% or More with Alliant Post-Merge Optimization
Send your client’s post-merge mail files to Alliant for predictive insights on all of the names in your campaign – across list sources. Alliant will identify poor performers before the mailing drops, and replace them with more profitable prospects.

Sample Usage
Annie's
ID Number
NextMark ID334333
SRDS ID
Media Type
ConsumerPostal
Source
Direct response
Geography
USA
Opt-In
Opt-in
Maintenance
Counts Through8/15/2017
Update FrequencyMonthly
Selects
Recency
Demographic
Lifestyle
Geography
Addressing
Key Coding$3/M
Magnetic Tape$75/F
Email$75/F
FTP$75/F
Gender Profile
Male45%
Female55%

Start Reaching New Audiences Now