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Alliant Consumer Audiences — Brand Propensities

Segments
Anthropologie®
ZARA®
Costco®
Sephora®
Apple®
Microsoft®
Whole Foods Market®
Fitbit®
Bass Pro Shops®
Netflix®
Spotify®
Chewy.com®
Starbucks®
AT&T®
kayak®
+ 500 more...

Alliant’s Brand Propensities audiences enable marketers to target consumers by the brands they love most through 500+ brand segments. Brand Propensity audiences are generated from Alliant’s rich sources of continually updated multichannel purchase transactions and powered by advanced data science. Brand Propensities audiences consist of consumers who buy most similarly to a brand’s known purchasers, determined through modeling known brand purchasers against Alliant’s dataset of billions of transactions.

Now you can reach consumers by the brands they prefer — and the propensity to advance from the shopping cart to order confirmation.

Brand categories include Apparel, Big Box Retail, Ecommerce, Electronics, Financial, Food & Drug, Health, Beauty & Cosmetics, Home & Household Goods, Kids Products, Media & Entertainment, Pets, Restaurants & Dining, Sporting Goods, Telecom & Service Providers, and Travel. Find specific brands here. All Brand Propensities Audiences are available in Facebook and can be unlocked upon request.

Relevance is what engages consumers for consistent performance results. Alliant uses a powerful combination of product interest and detailed transactional data to deliver relevant, responsive audiences across any marketing channel.

Campaign Enhancements & Cross-Channel Marketing Opportunities:

  • Over 600 Transactional, Demographic, Lifestyle & Behavioral Selects
  • Custom & On-Demand Models
  • Continuous Payment Data (e.g. Subscription/Replenishment/Continuity)
  • Payment Performance Scores: Top & Bottom 10%/25%/50%
  • Cross Channel Targeting: Direct Mail, Digital, Social, Email, Phone

About Alliant
Alliant is a non-traditional data cooperative and activation platform that enables marketers to aggregate big data and extract actionable consumer insights for more profitable campaigns. Alliant’s solutions look far beyond response as a business metric. Models are built around both the positive and negative behaviors that characterize every customer relationship, including payment, returns, cancelations, write-offs, and more.

Increase Campaign Profits by 20% or More with Alliant Post-Merge Optimization
Send your client’s post-merge mail files to Alliant for predictive insights on all of the names in your campaign – across list sources. Alliant will identify poor performers before the mailing drops, and replace them with more profitable prospects.

Sample Usage
Please inquire.
ID Number
NextMark ID
SRDS ID
Media Type
ConsumerPostal
Source
Direct response
Geography
USA
Opt-In
Opt-in
Maintenance
Counts Through11/15/2018
Update FrequencyMonthly
Selects
Recency
Demographic
Lifestyle
Geography
Addressing
Key Coding$3/M
Magnetic Tape$75/F
Email$75/F
FTP$75/F
Gender Profile
Male45%
Female55%

Start Reaching New Audiences Now