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Alliant Consumer Audiences — Automotive Masterfile

Segments
50,427,122Total Universe / Universe Rate$100.00/M
2,331,047Clunkers$100.00/M
6,373,068Economy Car Owner$100.00/M
1,252,051Green Car Owner$100.00/M
1,543,726Luxury Car Owner$100.00/M
1,665,112Minivan Owner$100.00/M
7,451,769MultiCar Owner$100.00/M
5,196,887Sedan Owner$100.00/M
747,388Sports Car Owner$100.00/M
4,691,053SUV Owner$100.00/M
38,151,500Truck Owner$100.00/M
1,023,521Wagon Owner$100.00/M

The Alliant Consumer Audiences Automotive Masterfile combines real consumer purchasing information with car ownership data to deliver audiences with more depth. From who’s in-market for a new or pre-owned car, to who needs an auto loan or insurance — Alliant has an audience for every auto offer.

Relevance is what engages auto buyers for consistent performance results. Alliant uses a powerful combination of product interest and detailed transactional data to deliver relevant, responsive audiences across any marketing channel.

Campaign Enhancements & Cross-Channel Marketing Opportunities:

  • Over 600 Transactional, Demographic, Lifestyle & Behavioral Selects
  • Custom & On-Demand Models
  • Continuous Payment Data (e.g. Subscription/Replenishment/Continuity)
  • Payment Performance Scores: Top & Bottom 10%/25%/50%
  • Cross Channel Targeting: Direct Mail, Digital, Social, Email, Phone

About Alliant
Alliant is a non-traditional data cooperative and activation platform that enables marketers to aggregate big data and extract actionable consumer insights for more profitable campaigns. Alliant’s solutions look far beyond response as a business metric. Models are built around both the positive and negative behaviors that characterize every customer relationship, including payment, returns, cancelations, write-offs, and more.

Increase Campaign Profits by 20% or More with Alliant Post-Merge Optimization
Send your client’s post-merge mail files to Alliant for predictive insights on all of the names in your campaign – across list sources. Alliant will identify poor performers before the mailing drops, and replace them with more profitable prospects.

Sample Usage
True Auto, United Repair Programs, AAA
ID Number
NextMark ID403318
SRDS ID
Media Type
ConsumerPostal
Source
Direct response
Geography
USA
Opt-In
Opt-in
Maintenance
Counts Through8/15/2017
Update FrequencyMonthly
Selects
Recency
Demographic
Lifestyle
Geography
Addressing
Key Coding$3/M
Magnetic Tape$75/F
Email$75/F
FTP$75/F
Gender Profile
Male45%
Female55%

Start Reaching New Audiences Now