Questions? Feedback? powered by Olark live chat softwarePublishers Clearing House Wins Higher Profits Online

Solution Applied

Industry

Merchandise

Channel

Website

Industry:

Merchandise

Channel:

Website

The Challenge

Publishers Clearing House (PCH), a major multi-channel marketer, drives over 100,000 leads per month to its online sites. They required a solution to maximize conversions — in real-time, while actively engaged with the consumer — by presenting the most profitable product offer available.

Our Solution

Alliant delivers a real-time score for every new lead generated, allowing the marketer to instantly identify relevant messaging, the best cross-sell offer and optimal payment terms. In addition to the performance improvements generated at the point of sale, the marketer leveraged the Engage score in its back-end customer management and promotion systems.

  • The most qualified consumers for high-priced merchandise offers created significant profit across the entire lead generation program

  • Dramatic reduction in bad debt rates for “bill me later” offers

  • Consumers failing to qualify for “bill me later” offers are sent to affinity marketing partners, allowing the marketer to profit from all visitors

  • With rapid evaluation of lead sources for qualification, PCH was able to expand its lead generation footprint

Solution Applied

Contact Us

P: 845-617-5510

Insight at Work

Online lead scoring spurs more conversions and increases revenue

Created significant profit across entire lead generation program

Dramatically reduced bad debt rates