Questions? Feedback? powered by Olark live chat softwarePublisher Attracts Online Attention for Offline Products

Solution Applied

Industry

Publishing

Channel

Digital

Industry:

Publishing

Channel:

Digital

The Challenge

A premier book publisher was looking for ways to improve engagement from ads placed on an digital news site.

Our Solution

To give the publisher’s campaign more lift, Alliant built a custom book buyers segment that specifically identified conversion behaviors. The publisher ran an A/B split test to compare the ad interaction of Alliant’s custom segments versus a control sample of conventionally targeted audiences. Alliant’s custom book-buyers segment dramatically outperformed the control sample by every engagement metric tracked by the advertiser.

  • 130% improvement in interaction

  • 120% increase in hovers

  • 52% lift in scrolling

  • 15% increase in active page dwell

  • 104% higher click through rate

Solution Applied

Contact Us

P: 845-617-5510

Insight at Work

A custom digital audience attracts more book buyers

130%

Increased audience interaction

104%

Higher click through rate