Questions? Feedback? powered by Olark live chat softwareMajor CPG Food Brand Acquires a Taste for Alliant Data

Solution Applied

Industry

CPG

Channel

Digital

Industry:

CPG

Channel:

Digital

The Challenge

A Fortune 500 consumer packaged goods marketer asked its agency to test audiences in order to extend the reach of its online branding efforts.

Our Solution

Alliant worked with the agency to test targeted audiences for recall and awareness. Two test panels were created, targeting: upscale cooking and food aficionados — and, sports and entertainment enthusiasts.

  • The testing demonstrated the power of Alliant’s targeted audiences. In an awareness-tracking test conducted by a third-party market research firm, Alliant Online Audiences scored among the top data sets for brand lift.

  • Over the course of a one-year rollout, covering a range of brands and markets, the agency served over 150 million impressions to Alliant segments.

Solution Applied

Contact Us

P: 845-617-5510

Insight at Work

Alliant digital audiences drive relevance for a major CPG

Top

Performing data sets for brand lift

150m+

Brand impressions