Questions? Feedback? powered by Olark live chat softwareHome Product Marketer Identifies Buyers Who Love Promotional Offers

Solution Applied

Industry

Home Goods

Channel

Direct Mail

Industry:

Home Goods

Channel:

Direct Mail

The Challenge

A leading home goods marketer was experiencing fatigue in programs that used traditional list coops to target audiences with its highly promotional offers.  Seeking improved results, the marketer challenged Alliant to identify a fresh pool of responsive names.

The Solution

Alliant developed a model to mine ACA purchase history and marketing performance variables to successfully identify consumers with the affinity and income profiles of the marketer’s best customers.  The client tested the top 20% of the names identified.

  • Goals for response continue to be exceeded after 12 months in roll-out.

  • The scale and sourcing of the ACA file allows the client to target names not available through other coops.

  • Success prompted development of new models targeting new product interests and behavioral profiles, with four currently in roll-out.

Solution Applied

Contact Us

P: 845-617-5510

Insight at Work

The model test results exceeded the client's expectations and it was soon using broad segments of the scored names with impressive results:

12+mo

The Model Continues to Exceed Goals for Response

4

Additional Models Currently in Roll-Out