Questions? Feedback? powered by Olark live chat softwareFortune 100 Brand Drives Event Attendance with Hyper-Local Marketing

Solution Applied

Industry

Entertainment

Channel

Digital

Industry:

Entertainment

Channel:

Digital

The Challenge

One of America’s most beloved family brands needed a digital marketing plan to drive event attendance for its local ice arena performances.

Our Solution

In order to reach consumers with a propensity to purchase tickets, Alliant developed a custom audience segment of local families including: presence of children ages 0-3; presence of children ages 4-7; presence of children ages 8-12.

  • Alliant’s segments greatly outperformed the average campaign metrics, with an overall click-to-conversation rate of 41% (not including retargeting).

Solution Applied

Contact Us

P: 845-617-5510

Insight at Work

AOA propensity models deliver more productive leads!

41%

Conversion Rate