Questions? Feedback? powered by Olark live chat software [VIDEO] Subscriber Loyalty Starts with the Right Data Strategy | Alliant

[VIDEO] Subscriber Loyalty Starts with the Right Data Strategy

Insights

11/6/18

Building long-term subscribers is all about acquiring the right subscribers — and delivering value early in the customer journey.

Marketing today is so complex and managing a subscription business is far from simple. Just ask Blue Apron. Between messaging, product selection, credit and fulfillment management — there are so many opportunities to lose a customer. But, there are even greater opportunities to turn your customers into loyal subscribers through relevant experiences. It just takes getting the right information at the right time to make the best decisions for every subscriber.

Lori Collins, Director of Sales at Alliant, recently produced an on-demand webinar that dives deep into these topics. Over the course of just 15 minutes, she provides a detailed guide on how to:

  • gain new insights into your customer base

  • understand what makes your highest-valued subscribers unique

  • acquire more of your best subscribers

If you haven’t already seen the webinar, or would like to watch it again, you can access it any time above. When you’re ready to implement these practices, you’ll need access to a large data cooperative that aggregates detailed consumer purchase information.

The benefit of choosing Alliant is that we are the only coop that that aggregates micro-behavioral data like positive and negative purchase transactions. You can learn why this type of transactional data is so important to marketing ROI here.

If you’d like to speak with Lori directly, you can reach her any time here.

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Becky Terhaar

Alliant

Director of Marketing Communications

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