Questions? Feedback? powered by Olark live chat softwareJon Rubin Joins Alliant as SVP, Sales and Client Engagement | Alliant

Jon Rubin Joins Alliant as SVP, Sales and Client Engagement

News

5/2/18

Energizing sales growth through the power of the Alliant value proposition

“I’m delighted to join a truly innovative and committed team. It’s incredibly exciting to be showing marketers new ways to create value with high-quality data solutions.”

Jon Rubin is a sales and marketing professional with a 25 year track-record of accomplishment. Now he is drawing on his past success to energize his new mission: leading the Alliant account management and business development teams — and fulfilling the organization’s value proposition.

“Every marketer has unique objectives,” Rubin says, “and every Alliant solution is designed to meet specific business goals. Alliant’s superpower is the ability to deliver new levels of profitability in every channel, through the right combination of transactional data and analytic innovation.”

Alliant is adding a lot of that kind of fire in its sales ranks these days. Jon’s growing sales team also includes another recent arrival. In March, Alliant welcomed MarTech and eCommerce veteran Matt Frattaroli to the company as Vice President of Digital Platform Sales. (See Matt’s announcement here.)

Jon started his career in brand management at Ralston Purina, but eventually transitioned to sales management and database marketing at News Corporation, in its News America Marketing division. Most recently, he was VP, General Manager for database direct marketing in North America at News America, leaving behind a record of consistent year-over-year growth.

“Today, every company is looking for ways to leverage data for a competitive edge,” says Jon. “Alliant’s data science team is world class — and laser-focused on delivering profitable results for any offer, product or channel. Their talent and experience, not to mention their enthusiasm, definitely helps make Alliant a leader in the market.”

“Jon’s deep experience across branding, sales, and data gives him a unique perspective on the larger issues driving marketers today,” says JoAnne Monfradi Dunn, Alliant CEO. “He’s a proven team leader and committed to being an effective partner to our clients. That will be an unbeatable combination for Alliant’s continued growth.”

Jon appreciates the unique opportunity Alliant offers marketers. “The ongoing challenge in the data world is striking a balance between using data to enhance the consumer experience while being respectful and responsible of privacy,” he says. “Alliant takes a holistic approach. Here, it’s all about exceeding standards in data quality and security — not just meeting them — all while delivering a powerful solution for the client. And in this environment, that’s a foundation for success.”

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Becky Terhaar

Alliant

Director of Marketing Communications

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