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  • A Note About Facebook

    Insights

    The recent news swirling around Facebook has all responsible marketers…

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  • Two Models, Two Different Superpowers

    Insights

    When to Use a Binary vs. Multi-behavioral Model for Predicting…

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  • When it Comes to Building an Audience, It Pays to Get the Whole Story

    Insights

    We’ve all been there. You dig deep into your customer…

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  • Choose the Right Audience for Your Campaign in 2 Steps

    Insights

    There’s a ton of data out there — and it’s…

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  • Ad Blocking is On the Rise: 4 Easy Steps Digital Marketers Can Take to Prevent It

    Insights

    Creating a positive user experience is key to any successful…

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