Data-driven marketing moves fast. Keep up to speed with Alliant's thought-provoking whitepapers.
What's shaking at Alliant? Check out our blog for frequent posts on news, events, data tips, tricks and more.
Take a closer look at how Alliant's data-driven solutions increase marketing profitability in any channel.
Stay up to date on Alliant news, marketing insights, special offers and more.
Updated: June 10, 2014
Alliant Cooperative Data Solutions, LLC (“We” or “Alliant”) provides database marketing and analysis solutions that help businesses market their products and services more efficiently to existing and prospective customers. Our solutions are used for both online and offline marketing applications.
• The types of information that Alliant collects and how we collect it • How the information is used by Alliant • Security of the information collected • Alliant’s user privacy and opt-out policies
Marketing Products — Cooperative Database: Alliant provides a variety of services and solutions that help marketers predict the interests and past behaviors of consumers so that improve the efficiency and relevance of their marketing offers.
In conjunction with providing these services, Alliant maintains a cooperative database containing consumer purchasing and transactional data contributed by marketers with which we have contractual relationships (our “Contributors”). The proprietary data that Alliant uses to provide our services is primarily sourced directly from these Contributors. We contractually require these Contributors to provide this data in a manner that is consistent with their rights and, as applicable, their own privacy policies.
This data from Contributors includes “Personally Identifiable Information,” which for any individual may include first and last name, physical and email address and other identifying or contact information that Contributors collect directly from consumers. Information collected also includes information about the transactions customers undertake with each Contributor. We require our Contributors to warrant that they have the right to provide us with the data they contribute. We never sell or otherwise provide PII to third parties (except for service providers working on Alliant’s behalf, who are subject to confidentiality and non-disclosure requirements).
In certain cases, Alliant correlates or matches the data described above with other data, which may include demographic information, data about interests, likely purchasing preferences, hobbies or other lifestyle data. When we do so, we may use “match data” that we procure from reputable data companies who hold license to this data: we never sell or share this match data for use on behalf of third parties.
Online Advertising Solutions: Alliant works with third party service providers to place de-identified data elements into online browser cookies. This service enables advertisers to target more relevant ads and offers to users across the Internet, on websites affiliated with advertising networks. (Cookies are coded strings of text commonly placed on users’ hard drives as they surf the Internet, which store or remember information about the user and the users’ behavior, for use at a later time. Alliant does not, however, use Online Behavioral Advertising (OBA) data in connection with this data matching and online advertising; nor does Alliant track users and create files describing users’ behavior across multiple websites. Alliant therefore does not combine any behavioral or online “tracking” data with any user’s personally identifiable information (PII) in any of its databases. Moreover, in making our data available in online cookies for use by advertisers, Alliant strictly works with data platforms that are members of the NAI and/or the DMA, and thus have agreed to those organizations’ strict rules and guidelines, including regarding the merger of behavioral data and PII, and regarding principles of notice and choice. This policy also describes, in the “Your Opt-Out Choices” section below, how consumers can opt-out of receiving targeted ads from all or from select data and advertising platforms and partners.
To respect online privacy, Alliant does not create online cookie segments from data that we regard to be sensitive to many consumers. We do not create any cookie data segments from any of our FCRA-regulated credit databases, nor do we create cookie-based data segments from any information that may infer an individual’s or a household’s medical conditions, ailments or medical treatments. Further, Alliant never works with or stores social security numbers, bank or credit card account numbers, information regulated by federal health information privacy regulations, or any data regarding children under the age of 13.
When our proprietary data is used in online data cookies, our partners ensure that cookies (and the data in those cookies) expires after no more than 12 months.
Opt-out Choice for Prescreened Credit Offers: You can remove your name from files we provide to our credit database customers for use in sending prescreened credit or insurance offers by calling (866) 213-7260. Consumers who elect to opt-out of pre-screening at Alliant will be permanently removed from all pre-screening processes. Even though your request becomes effective with Alliant within five (5) days of your notifying us, it may take several months before you see a reduction in the amount of solicitations. For more information on opting out of prescreened offers of credit or insurance, please go to: http://www.ftc.gov/bcp/edu/pubs/consumer/credit/cre17.shtm
How to Obtain a Free Copy of Your Alliant Credit Report: As a specialized consumer reporting agency Alliant is obligated to provide a free credit report once a year to any consumer on request. To obtain a copy of your Alliant credit report, please call 866-310-7278 and follow the instructions provided.
Opt-out Choice for Online Advertising Practices: If you do not want to receive targeted ads enabled by browser cookies containing our (or other companies’) data relating to you, you may opt out of such online data tracking by visiting http://www.aboutads.info/choices, orhttp://networkadvertising.org/choices. These sites explain the various types of ad targeting that occur, and identify which of our advertising and data partners may have placed data cookies on your browser when you visited a website affiliated with them. These sites also permit you to opt out of all or only certain advertising and data partners.
Alliant takes reasonable and appropriate measures to protect against unauthorized access, alteration, or disclosure of data stored in the Alliant databases. We follow industry-standard practices to protect the security of personally identifiable information that we maintain in our databases. Personally identifiable information is stored in our databases in physically secure facilities. We require our employees to protect the privacy of visitors’ personal information and restrict access to databases containing visitors’ personally identifiable information. If data is transferred to an employee for analysis, or to a partner with rights to use the data, all such transmissions are encrypted, and further, we employ data-hashing techniques as required by law or industry guidelines. Nevertheless, any information transmitted over the Internet or other server and file protocols may be subject to breaches of security, and we cannot strictly guarantee its security. Please also be aware that Alliant may, and reserves the right to disclose information in its possession in response to a legal subpoena or other legal process, or if reasonably necessary to protect the property, rights, or safety of Alliant its clients, or the public.
Alliant is a member of the Direct Marketing Association (DMA), and complies with the DMA’s Guidelines for Ethical Business Practice. We comply with all laws that govern our use of data, including the Children’s Online Privacy Protection Act (COPPA), the CANSPAM Act of 2003, and the Fair Credit Reporting Act (FCRA) and, as appropriate, we contractually require that all of our business partners do likewise.
Alliant 301 Fields Lane Brewster NY 10509-2621 Attn: Compliance Email: firstname.lastname@example.org Phone: 845-617-5500