Questions? Feedback? powered by Olark live chat software Alliant Transaction-Sourced Audiences
wdt_ID Segment Name Segment Type Segment Description Known / Inferred HH / Indiv (Premium) Price (CPM) Vertical 1 Vertical 2
1 2 Door Coupe Defectors Auto Based on known historic auto ownership data, Alliant has identified this audience to be a defector to 2 Door Coupe, meaning they have owned an 2 Door Coupe, but do not have a repeat history of purchasing of 2 Door Coupe Known HH $1.25 Auto
2 2 Door Coupe Loyalists Auto Based on known historic auto ownership data, Alliant has identified this audience to be loyal in their continued purchase of a 2 Door Coupe Known HH $1.25 Auto
3 Acura Defectors Auto Based on known historic auto ownership data, Alliant has identified this audience to be a defector to Acura , meaning they have owned an Acura , but do not have a repeat history of purchasing of an Acura Known HH $1.25 Auto
4 Audi Defectors Auto Based on known historic auto ownership data, Alliant has identified this audience to be a defector to Audi, meaning they have owned an Audbut do not have a repeat history of purchasing of an Audi Known HH $1.25 Auto
5 Auto - In Market for Financing Auto In-Market model for auto financing Inferred HH $1.25 Auto
6 Auto - In Market for Insurance Auto In-Market model for auto insurance Inferred HH $1.25 Auto
7 Auto - In Market for Parts & Service Auto In-Market model for auto parts and service Inferred HH $1.25 Auto
8 Auto - In Market for Used Vehicle Auto In-Market model for used vehicle Inferred HH $1.25 Auto
9 Auto - In Market New Vehicle Auto In-Market model for new vehicle Inferred HH $1.25 Auto
10 Auto Class Defectors Auto Based on known historic auto ownership data, Alliant has identified this audience to be a defector to an Auto Class, meaning they have owned an Auto Class, but do not have a repeat history of purchasing of an Auto Class Known HH $1.25 Auto